1/22/ · The objective of a SWOT analysis is to use the knowledge an organization has about its environments and to formulate its strategy accordingly. This sample research paper features a SWOT analysis on Jerry’s Janitorial Service. It explores the strengths, weaknesses, opportunities, and threats for this relatively new business in a competitive industry. This Ultius paper was written to serve as sample at the undergraduate level. SWOT of Jerry’s Janitorial Service The first thing you need to do is understand what a SWOT analysis research paper is and why you need to learn to write one. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. As you may have guessed already, the SWOT analysis is a type of study that analyzes and interprets these four aspects of a business, industry or even a product
How to Write A SWOT Analysis: 5+ Top Research Sources
All business students are assigned to conduct SWOT analysis, usually at the earlier stages of their studies, swot analysis for research paper. This page focuses on the application of SWOT analysis in a business context as a part of academic assignments. This is a comprehensive SWOT resource and it contains an explanation of SWOT theory, an illustration of how to do a SWOT analysis and links to examples of SWOT analysis of major multinational brands.
Moreover, SWOT analysis template further below swot analysis for research paper be used to generate SWOT tables of top multinational companies along a range of industries. SWOT is a strategic analytical tool for assessing strengths and weaknesses of a business, analyzing opportunities available to the business, as well as, threats faced by the business.
SWOT analysis can be used at organizational and personal levels. As it is illustrated below, strengths and weaknesses are internal, i. businesses are able to influence and to manipulate with their strengths and weaknesses. Opportunities and threats, on the other hand, are external. It means businesses can only react to opportunities and threats and they do not have any means to influence opportunities and threats.
For example, considerable brand value of the business, cash reserves, first mover advantage and exclusive access to unique resources are major strengths that contribute to competitive advantage of the business.
Weaknesses : attributes, characteristics and factors that weaken competitiveness of the business in the marketplace. A history of defective products, presence of huge debts and high employee turnover are examples for major weaknesses that a company may have. External Opportunities : favorable situations and factors that can strengthen competitive advantage of the business or provide the business with new sources of competitive advantage.
The list of major opportunities for a business may include new product development, swot analysis for research paper, finding new customer segments for existing products, swot analysis for research paper, opportunities for further cost reductions thanks to creativity and technological innovations and others, swot analysis for research paper. Threats : unfavorable situations and factors that could create problems for the business compromising its competitive advantage to a certain extent.
The most noteworthy threats faced by businesses include, but not limited to the loss of key members of workforce, increase in the prices of raw resources, patent infringement and other lawsuits against the company and others. SWOT analysis has important practical implications. Specifically, with findings of SWOT analysis in their hands, the senior level management identify and built upon their strengths, discover new opportunities and work upon eliminating or minimising threats to the business.
Accordingly, SWOT can be a powerful aid for senior level management to develop appropriate strategy for the business. As a strategic analytical tool, SWOT analysis has some weaknesses as well. Specifically, the application of this tool may encourage users to focus on quantity of factors, instead of focusing on a few, but the most powerful factors having the biggest impact on the business.
In other words, SWOT analysis lacks guidance and provision in terms of differences in importance between factors. As a result weak strengths may appear to balance strong weaknesses. The majority of sources explaining SWOT analysis assume that their audience is businesses aiming to improve their operational efficiency. This SWOT analysis resource is different. It explains SWOT analysis assuming that you a business student and you have been assigned to conduct SWOT analysis as a part of your assignment.
If your assignment requires conducting a SWOT analysis, you are either given a case study company by your educational institution or you are free to analyze a company of your own choice, swot analysis for research paper. In the first scenario, you have no option but to conduct a SWOT analysis of the company named in your assignment instructions.
However, the majority of educational institutions provide students the flexibility to conduct SWOT analysis of a company of their own choice. Students are often tempted to conduct SWOT analysis of their employer. Choosing your employer as a case study can be a good strategy if you have an access to detailed relevant information. Please note that only descriptive information would not suffice and you will have to justify your arguments by referring to relevant quantitative data.
Therefore, if you are not able to find relevant quantitative data about your employer, your best choice could be to conduct SWOT analysis of a multinational enterprise. This is due to the availability of data about the majority multinational enterprises. This portal offers up-to-date sample SWOT analyses of the most famous multinational enterprises as part of swot analysis for research paper reports, swot analysis for research paper.
If you are conducting a SWOT analysis of a small or medium sized organization such as your employer, family business or a company you are related to in some ways, approaching the company directly may prove to be an efficient strategy to swot analysis for research paper required information. You may try to secure a meeting with a senior level manager and explain practical implications of your SWOT analysis for the business.
In other words, you may be able to convince a senior manager that results of your SWOT analysis may provide an important insight into the business and managers can act upon this knowledge to increase the efficiency of the business at various fronts.
Alternatively, if you are conducting SWOT analysis of a multinational swot analysis for research paper, company annual report is usually the most comprehensive source of the relevant information.
Note that annual reports highlight information about strengths of the business within the first few pages and you cannot find information about weaknesses of a company in its annual report for obvious reasons.
Information about strengths of the company is easiest to find in your SWOT analysis, swot analysis for research paper. Strengths are competitive advantages of the business that made it successful in the first place.
In case of small or medium sized organizations, the manager you are interviewing will be happy to discuss the strengths of the business. In case of multinational companies, on the other hand, the first few pages of annual reports boast about competitive advantages of the business by referring to specific figures and charts. Using some of these charts in your assignment and properly referencing the source is going to increase the quality of your work.
The following table illustrates the major strengths possessed by businesses and tips about how to discuss these strengths in your swot analysis:, swot analysis for research paper. For example, Google runs Blogger that can be monetized with Google AdSense, the contents of the blog can be promoted via Google AdWords and content files can be stored in Google Drive Information about Weaknesses in SWOT Analysis.
It may not be easy to find information about weaknesses of small and medium sized businesses. The manager you are interviewing may not want to discuss weaknesses of their business either intentionally, or they may not be aware of weaknesses.
It is important for you to motivate your interviewee to discuss weaknesses of their company by asking relevant swot analysis for research paper in a polite way. It is easier with multinational organizations. An extensive online research can reveal relevant information about weaknesses associated with the company you are analyzing.
The majority of big corporations have been swot analysis for research paper in some kind of scandals during the past two years and you can discuss the damage of these scandals to the brand image as noteworthy weakness of the company.
For example, suppose you have chosen Coca Cola Company for your SWOT analysis assignment. All arguments and numbers need to be referenced using referencing style required by your educational institution in an appropriate manner. Preference has to be given to online journals and magazines over online discussion forums and personal blogs. Major weaknesses of businesses and brief tips about discussing them in your assignment are illustrated in the swot analysis for research paper table:, swot analysis for research paper.
This may increase employee training and development and other costs. Information about Opportunities in SWOT Analysis. Information about opportunities available to the business can be derived from its weaknesses in a way that businesses often have an opportunity to turn their weaknesses into strengths. At the same time, it is important that your SWOT analysis also identifies a set of opportunities that are not related to weaknesses.
Interesting trends in the industry can also be opportunities for the business. The following table illustrates the major opportunities available for businesses and tips about how to discuss these opportunities in your SWOT analysis:. Threats faced by the business can be classified into two categories. Firstly, there are company-specific threats that stem from company-specific factors such as the threat of losing market share due to ineffective cost structure or the threat of negative media coverage and damage to the brand image due to neglecting the importance of corporate social responsibility.
Secondly, there are threats to the industry or to the economy on the whole, such as a threat of introducing tariffs to a certain range of products or the threat of a global economic and financial crisis.
You will need to find information about threats belonging to both categories with more emphasis on the threats from the first category, i. company-specific threats. Main threat facing the majority of businesses and brief tips about discussing them in your SWOT analysis are illustrated in the following table:. You can structure your writing of SWOT analysis in the following way:. Firstly, you will need to discuss the company profile, its strategy and the most recent changes that have taken place in the company prior to presenting your SWOT analysis.
The length of such a discussion depends on your assignment instructions and the total word count for your assignment. Secondly, develop a SWOT Analysis Matrix for your chosen company. You can develop a table containing four sections headed strengths, weaknesses, opportunities and threats, swot analysis for research paper. Major strengths, weaknesses, opportunities and threats of your chosen company can be presented in bullet points under respective boxes.
These should be precise and verifiable statements. Using steps 1 and 2 above, you should have long list of factors related to strengths, weaknesses, opportunities and threats for the business. Now it is time to prioritize factors to be included in your SWOT analysis by focusing on the most significant factors. The numbers of factors that should be discussed under each category depends on the total word-count for your assignment.
Thirdly, you have to discuss bullet points in your SWOT table. Your analysis needs to contain statistical data and ideally graphs and tables as well. Do not forget to reference sources, using referencing system required by your university. Moreover, you can discuss how to address weaknesses and threats identified as a result of your SWOT analysis and get additional marks for your work. This portal contains example SWOT analysis of the following companies:. SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations.
The following table illustrates SWOT analysis:. read more SWOT Analysis Template Please choose an industry and a company below to generate a SWOT table containing bullet points of strengths, weaknesses, opportunities and threats of your chosen company.
In order to complete the SWOT analysis you will need to expand the bullet points into a couple of paragraphs with discussions and references from reliable sources to support your arguments. SWOT Analysis: Theory. How to do SWOT Analysis. SWOT Analysis Example. Alphabet Inc. Google Amazon. com Inc Apple Inc. BMW Group British Airways Caffe Nero Coca Cola Company Dell Inc. eBay Inc. Facebook Inc. Gap Inc.
Starbucks SWOT Analysis
, time: 3:36SWOT Analysis - Research-Methodology
The first thing you need to do is understand what a SWOT analysis research paper is and why you need to learn to write one. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. As you may have guessed already, the SWOT analysis is a type of study that analyzes and interprets these four aspects of a business, industry or even a product This sample research paper features a SWOT analysis on Jerry’s Janitorial Service. It explores the strengths, weaknesses, opportunities, and threats for this relatively new business in a competitive industry. This Ultius paper was written to serve as sample at the undergraduate level. SWOT of Jerry’s Janitorial Service SWOT is a strategic analytical tool for assessing strengths and weaknesses of a business, analyzing opportunities available to the business, as well as, threats faced by the business. SWOT analysis can be used at organizational and personal levels
No comments:
Post a Comment